• Two thirds of Brits now use last minute holiday sites
    • Londoners most frequent last minute bookers
    • Only 9% of over 65s would book a late deal online
    • Discount is only fourth priority in booking choice – location tops list 
    • Women prioritise a discount more than men – at 78% versus 72% of men

New research released today by holiday website reveals that the majority of cash strapped Brits are turning to last minute holiday sites to book a holiday.  Over two thirds of us have used last minute sites (offering discounted holidays that depart within eight weeks) to book a holiday, according to the Omnibus survey of 2000 GB adults by Populus.

Londoners are the most frugal with 65% saying they have used a last minute site to bag a bargain, compared to 54% of those questioned in Scotland. Around half (51%) of respondents in the North West, West Midlands and South West booked last minute.

A group that loses out though is the over 65s, who appear less connected with last minute brands as a whole. 45% of respondents in this age bracket have never used a late deals website, and only 9% said would be their preferred method of booking a holiday.

What’s most important when looking for a late deal?

When asked to rate the importance of different factors when choosing a last minute holiday, despite most last minute sites promoting ‘discounts’, most respondents (88%) said location was the most important factor in their booking, rising to 93% with the over 65s.

So those sites that can provide the best choice of location are certainly set to be the winners this year.

The least emphasis was placed on recommendations from family and friends.

Getting the dates you want was also considered important by a massive 83%, with those aged between 35 and 44 putting more emphasis on this (86%), many of whom have school holiday restrictions, compared to 79% of those of retirement age.

Late deal discounts

When selecting a late deal, the discount amount was the fourth most important factor (just behind airport choice).

Discounts are most important to those among the 25-34 age group who tend to be more cash and deal savvy, with 83% deeming it important compared to 67% of the more carefree under 25s.

Women prioritise a discount more than men – at 78% versus 72% of men.

And when it comes to discounts themselves, on average, GB adults expect to get a 40% discount on a late deal website, with women expecting a greater discount than men (41.7 average against 38.2%). While 8% expected to get a discount of more than 60%!

Calum Macdonald from says: “Our research has revealed quite a big difference in requirements based on age and even location.

“The survey has also revealed that the younger generation are much more informed when it comes to securing a bargain, and know where to look and how to get it.

“It doesn’t surprise me that the majority of people are going to last minute sites to book their holiday as times are tough are you are no longer limited when it come to choice and quality as there are holidays to suit everyone.”

It’s Time For A Holiday When You’ve Not Been Away Since….

….Tom Daley still looked like a young boy (when he took gold in 2009) and no one had even considered getting him to pose in trunks as a pin up for a magazine.

Or if you’ve not been on a proper holiday since the Conservative-Liberal Democrat coalition came to power – or it was the year that Joe Mcelderry won the X Factor – it means you’venot had a holiday for nearly three years, and according to a new poll that’s too long!

We polled nearly 2000 people to find out how long is too long between holidays – and the survey said ‘an average of two years, seven months is too long to go between holidays; and 87% said they always intend to go on a holiday at least once a year. But the survey also showed that 43% of people use their savings to pay for a holiday, so it’s no wonder in the current climate that not everyone’s getting away every year, and 69% claim to having had to put off a holiday because of financial pressures.

But when has it been too long for a break in the sun?

Well if you’ve not been away since the Royal wedding – that’s two years; or since Peter Andre and Katie Price were together then it’s likely that you’re ready to book something this year!

Even if you’ve not been away since the Olympics or Chelsea FC last changed their manager, or since the second i-Phone hit the streets (there have also been 5 iphones in the last three years) with online deals available at starting at just over £175 per person for a week surely it’s got to be time to get a break abroad booked.

Research also claims that nearly 1.5 million more Brits plan to take trips this year compared to 2012, spending some £1.6 billion more on their travel than they did last year – so go on…get booking.



If you haven’t already read the first part of our blogger carnival, don’t worry you can catch up with some of our favourite bloggers in part one.

First up lets introduce you to Claire who blogs over at Bad Fiction and is expecting baby number two and longing for a baby moon like she had with her first baby. A short break in the sun before three becomes four is what Claire is hankering after. Have you been on a baby moon?

Another busy mum is Red Rose Mummy who didn’t make it away last year with the arrival of Little Miss and a switch from salary to maternity pay makes it a tough time for many, never more so do people need to make the pounds stretch as far as they can. However some of our deals to the Balearics might see them by the pool in Majorca or Menorca for a week or two this Summer, like this:

Menorca for only £168 – 27% off
Grab a great spring bargain in Menorca for only £168 pp, staying for seven nights at the grade 3 Sa Mirada Apartments. Accommodation is self catering and flights depart from Gatwick on 1stMay.  Book at or call 0800 916 5173.

We have loved working with the blogging community over the last few months and we have been reading Nickie, a prolific writer and self proclaimed social media geek, blog I am Typecast avidly. With children who are grown up, growing up and also grand children in tow it is sometimes easier to not go on holiday – swing over and read all about her holiday dreams.

The ongoing coolness of the UK weather as Winter turns into Spring is putting Tunisa, Cyprus and Ibiza on Kate’s short list over at Katie and the kids. Our great prices could turn those daydreams about summer holidays, sunshine, beaches and sunglasses into a reality.

Cheshire Mum is also a fan of holidays to Majorca and even though she’s a plan ahead type of girl she agrees with us that eight weeks is plenty of time to get ready to get away – we have this fab deal for those like Claire who would like some Majorcan sunshine:

Majorca in May – 14 nights for under £250pp
Stay for 14 nights self catering for only £242 pp at the grade 4 Aparthotel Coma Gran in Sa Coma – 44% saving off original price of £430. Flights depart from Gatwick on 3rd May.  
Book at or call 0800 916 5173.

We also want to say thank you to the following bloggers for sharing our competitions with their readers: Cherished by meA Thrifty MumChelle McCannPretty Luscious ThingsMadhouse Family ReviewsSeasider in the City and a very new blog on the blogosphere Young Dumb and Fun – they are young, fun and savvy – looking forward to reading more of your global adventures guys!

If you write a blog and would like to work with please do get in touch, we’d love to hear from you. Simply leave a comment with a link to your blog on this post, tweet us @Latedeals1 or connect with us through our Facebook page. Look forward to hearing from you.


It’s silly season here at – or May Madness as we like to call it. May is just ahead of the summer season but the tour operators have begun their flights and got hundreds of holidays to fill! Which is fab news for us!

I was curious to find out just how good our package holiday prices were at the moment?

So I Googled “average price of a 3* hotel in Blackpool” and compared it to some of our deals departing in May. Even I was astounded (and that takes some doing).

View Deal

Win £500 off Your Next Holiday With

We have some fantastic competitions running at the moment to help as many people as possible get away for even less with

Just in case you missed any of the competition craziness here are all the chances you could have to win a £500 holiday voucher!

Have You Entered Them All?

To Maximise your chances make sure you have entered them all and please share this with your friends!

Good luck!